Satellite broadcaster Sky has announced that its iPlayer-style on-demand television service will begin to roll out to customers from Tuesday. Called Anytime+ the new services will operate as an extension to Sky’s current on-screen programme guide and will be available only to Sky Broadband customers.
Sky's new Anytime+ service will offer television on demand
A constantly updated library of content will include “thousands of hours of great TV”, the broadcaster said, as well as 600 films and “box-sets” that will include series from cult American broadcaster HBO. Content will be drawn primarily from the broadcaster’s core channels including Sky Movies, Sky Sports, Sky Arts and Sky 1 and will be free to subscribers.
Sky’s move in to video-on-demand follows the enormous success of other services, led by the BBC iPlayer, but the broadcaster will join Virgin and BT Vision as one of only a few broadcasters who offer such a service direct to the television, rather than through a computer. An increasing number of television manufacturers, including Samsung and Sony, now make the BBC iPlayer available direct through their TV sets.
Yesterday, telegraph.co.uk revealed that Channel Five is also making a new push into video-on-demand by upgrading its Demand Five service, and earlier this week telecommunications regulator Ofcom said that it would not be investigating the forthcoming BBC-backed service YouView, which will offer a platform for a range of on-demand services.
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